When it comes to choosing a swimsuit, color plays a significant role in the decision-making process. Whether you’re lounging poolside, hitting the beach, or jumping into the ocean, you want to look and feel your best. The swimsuit color trends for 2023 have arrived, and we’ve got you covered. From bold hues to classic neutrals, here are 25 ideas to inspire your next swimsuit purchase.
Bright Colors
If you want to make a statement at the beach or pool, bold and bright colors are the way to go.
Neon
Neon hues have been trending for several seasons now, and they’re not going away anytime soon. From electric yellows to fluorescent pinks, neon swimsuits are sure to turn heads.
Vibrant Reds
Nothing says summer like a bold red swimsuit. This year, shades of cherry and vermilion are particularly popular.
Electric Blues
Bright blues, such as turquoise and cerulean, are a great way to add a pop of color to your swimsuit collection.
Earth Tones
For a more understated look, consider earthy tones such as olive green, terracotta, and sand.
Olive Green
Olive green is a versatile color that looks great on all skin tones. It pairs well with other earthy shades and also looks great with metallic accents.
Terracotta
Terracotta is a warm, earthy shade that’s perfect for summer. It pairs well with neutrals like white and beige, as well as other warm tones like rust and ochre.
Sand
If you’re looking for a classic neutral, you can’t go wrong with sand. This shade works well with almost any color and looks great on all skin tones.
Pastels
If you want to add a touch of sweetness to your swimsuit collection, consider pastel shades.
Lilac
Lilac is a soft, romantic shade that looks great on all skin tones. It pairs well with other pastels, as well as with neutrals like white and beige.
Soft Pink
Soft pink is a feminine and playful shade that’s perfect for summer. It pairs well with other pastels and looks great with metallic accents.
Metallics
If you want to add a touch of glamour to your beach look, metallic swimsuits are the way to go.
Gold
Gold is a timeless and luxurious color that looks great on all skin tones. It pairs well with earthy tones like olive green and terracotta, as well as with bold colors like red and turquoise.
Silver
Silver is a cool and sophisticated color that’s perfect for a chic beach look. It pairs well with other metallics, as well as with bright colors like neon and electric blue.
Bronze
Bronze is a warm and flattering color that looks great with a summer glow. It pairs well with earthy tones like sand and terracotta, as well as with pastel shades like lilac and soft pink.
Animal Prints
Animal prints are a perennial favorite when it comes to swimsuits. This year, we’re seeing a lot of leopard, zebra, and snake prints.
Leopard
Leopard print is a classic that never goes out of style. This year, we’re seeing a lot of variations, from traditional brown and black prints to colorful options like pink and blue.
Zebra
Zebra print is a bold and graphic choice for a swimsuit. This year, we’re seeing a lot of black and white zebra prints, as well as colorful options like pink and orange.
Snake
Snake print is a sultry and exotic choice for a swimsuit. This year, we’re seeing a lot of variations, from traditional brown and black prints to colorful options like green and purple.
Florals
Floral prints are another perennial favorite for swimsuits. This year, we’re seeing a lot of large blooms, ditsy prints, and watercolor florals.
Large Blooms
Large bloom prints are bold and eye-catching. This year, we’re seeing a lot of tropical blooms and oversized florals.
Ditsy Prints
Ditsy prints are sweet and playful. This year, we’re seeing a lot of small-scale prints in pastel shades.
Watercolor
Watercolor prints are soft and dreamy. This year, we’re seeing a lot of floral prints in watercolor shades of pink, purple, and blue.
Stripes
Stripes are a classic pattern that never goes out of style. This year, we’re seeing a lot of bold, thin, and diagonal stripes.
Bold
Bold stripes are eye-catching and modern. This year, we’re seeing a lot of colorful options, as well as black and white.
Thin
Thin stripes are classic and understated. This year, we’re seeing a lot of navy and white options, as well as pastel shades.
Diagonal
Diagonal stripes are a fresh and modern take on the classic pattern. This year, we’re seeing a lot of colorful diagonal stripes.
Polka Dots
Polka dots are a playful and retro choice for a swimsuit. This year, we’re seeing a lot of black and white, multicolor, and monochromatic options.
Black and White
Black and white polka dots are a timeless classic. This year, we’re seeing a lot of variations, from small-scale to oversized.
Multicolor
Multicolor polka dots are a fun and playful choice. This year, we’re seeing a lot of bright and bold options.
Monochromatic
Monochromatic polka dots are a subtle and sophisticated choice. This year, we’re seeing a lot of pastel and metallic options.
Tie-Dye
Tie-dye is a fun and playful trend that’s perfect for summer. This year, we’re seeing a lot of rainbow, pastel, and earthy tone options.
Rainbow
Rainbow tie-dye is a colorful and bold choice for a swimsuit. This year, we’re seeing a lot of variations, from bright and vibrant to pastel shades.
Pastel
Pastel tie-dye is a sweet and playful choice for a swimsuit. This year, we’re seeing a lot of soft shades of pink, blue, and yellow.
Earthy Tones
Earthy tone tie-dye is a subtle and bohemian choice for a swimsuit. This year, we’re seeing a lot of shades of brown, green, and orange.
